Recently, the concept of vending has been rated as one of the top 25 business ideas or innovations in India by leading CEOs, MDs and Leaders of  all industries. Empire launched its first snack vending machine in Oct. 2006 and has today, a PAN India presence (across Mumbai, Delhi, Bangalore, Pune, Jaipur and Hyderabad) of 400 vending machines that vend both food and non-food products like Jewellery, Stationery, Cosmetics, Apparels, Mobile Accessories, Dry Snacks, Beverages etc.

Grabbit (the brand name for Empire Vending) is present across large corporate offices (Reliance Industries, Lion Bridge, Integron, WIPRO, Loreal, Marico, Infosys to name a few), leading malls, and has recently bagged the exclusive rights for selling packaged water in GMR’s Delhi Airports. Shortly, it will be present across 40 stations of the upcoming Delhi Metro.

Grabbit is looked upon as a powerful medium for brand building for any brands across any sector to reach out to target audiences of their choice. Any brand can use the outer panels of the Grabbit Machine for advertising purposes. It may even merchandize, display and sell its products through these machines in India. Over the last 2 years Grabbit has been associated with the following companies - Bisleri (Packaged Water), Kisna and Agni Jewellers (Jewellery), Navneet (Stationery), P & G, Eraser and Mega Life Sciences (Cosmetics), Moser Baer (CDs), Parle, Britannia, Cadbury (Food), Pepsi, Red Bull, Cloud Nine (Beverages). Grabbit is proud of being the only organized automated vending service provider in both food and non-food products.